We get to the heart and soul behind your brand - what drives the passion. Then we build content and campaigns that create lasting connections between you and your customers.

 

branding

If it feels like advertising it's not going to work. Sharing your passion with people will. Your ability to inspire people is what drives sales for your products or services. We create campaigns that evoke a sense of familiar, comfort and trust - transforming strangers to  loyal customers. 

Social

The best way to engage the hearts and minds of your customers is through stewardship. Your brand’s authority in the industry determines your ability to retain and attract customers. We help you build that authority through consistent and intelligent use of social media. 

Lima01.jpg

Web

Your website design and user experience speaks volumes about your business. A well known saying is, “The first impression is the lasting one”. Your website is often the first interaction a potential customer experiences. We design websites that align with your values and brand.

 

Content

Our zeal for immersing ourselves in life is what drives our creativity. We build video, photo, graphic and written content that is timeless and captures the essence of your brand. We reach a large audience because we deliver content that is authentic and feels true to all of us. 

 

LEARN MORE...

Tailoring a plan for you

 

Through a series of interviews, we distill your brand story to its core. This story portrays the values, voice and personality behind your brand. That story becomes the foundation for good things to come. Then we build video, photo, graphic and written content to share with your fans - maximize online exposure while standardizing best practices for all outward facing messaging. Including:

  • Designing and producing all social media marketing material: stories, news, photos, videos, ads, banners and more.
  • Creating a stewardship program that includes social, environmental and local mentoring.
  • Generating maximum conversion rates from multiple social media campaigns to your website(s).
  • Utilizing brand ambassadors, cyber mentoring, and affiliate programs to improve brand exposure.
  • Web design, user experience (UX), visual consistency, SEO for high level organic ranking.
  • Designing procedure manuals for brand content to maintain brand consistency over time.
  • Interviewing your customer to understand their needs and creating online marketing assets addressing those needs. 
 

Staying connected with your audience

 

We will design a social media marketing plan outlining everything you need to achieve for your business through social networks. Then we'll produce the content needed to execute that plan.

Step 1: Conduct a social media audit

First, we assess your current social media use and how it’s working. This means figuring out who is currently connecting with you via social, which social media sites your target market uses, and how your social media presence compares to your competitors’.

We get a clear picture of every social account representing your business and what purpose they serve. It will be evident which accounts need to be updated and which need to be deleted altogether.

As part of your social media audit we’ll create mission statements for each network. These declarations will help us focus on a very specific goal for Instagram, Facebook, or any other social network. 

Step 2: Create social media goals

We establish the objectives and goals that you need to achieve. These goals will be aligned with the broader marketing strategy, so that your social media efforts drive toward your business objectives and we’ll focus on advanced metrics such as leads generated, web referrals, and conversion rate to determine ROI.  

Step 3: Create or improve your social pages

We help choose which networks best meet your social media goals. If you don’t already have social media profiles, we build them for you with your broader goals and audience in mind. If you do have existing accounts, we update and refine them to get the best possible results.

Each social network has a unique audience and should be treated differently. We’ll optimize profiles for SEO to help generate more web traffic to your online profiles. We’ll also cross-promote social accounts to extend the reach of content. 

Step 4: Inspiration from industry leaders, competitors and customers

For maximum engagement and inspiration, we look to what others in your industry are sharing to see how we can distinguish your brand from competitors and appeal to customers they're missing.

Customers can also offer social media inspiration, not only through the content that they share but in the way that they phrase their messages. We’ll strive to mimic that style —when they share and why—and use that as a basis for your social media marketing plan.

We study and learn everything we can about your industry to keep you on course while setting you apart from the crowd. 

Step 5: Create a content plan and calendar

Having great content and share calendar will be essential to succeeding at social media. Including:

  • What types of content we intend to post and promote on your pages
  • How often we will post content
  • Target audience for each type of content
  • How we will promote the content
  • We’ll build a content calendar that lists the dates we intend to publish blogs, Tweets on Twitter, Instagram and Facebook posts and other content.

Step 6: Test, evaluate and adjust the plan

We will build testing capabilities into every action we take on social networks. For example:

  • Track the number of clicks your links get on a particular platform using URL shorteners and UTM codes
  • Use Hootsuite’s social media analytics to track the success and reach of social campaigns
  • Track page visits driven by social media with Google Analytics

We’ll record and analyze successes and failures, and then adjust your social media marketing plan in response. We’ll also ask your social media followers, email list, and website visitors how you’re doing on social media. This direct approach is often very effective. 

 

Designing and managing your site

 

To the point, our website should make people feel warm and fuzzy. They're looking to connect with your brand. There's a myriad of ways your site can turn them away and you'd never even know you just lost a potential customer.

Like so many companies, you may have built your website before getting to the core of your brand - understanding what your brand is, who your market is, why you're in business, why people want what you have, what your long term goals are, what's the voice of your brand and so many other key questions that go into website design and user experience.

Fear not. We can help.

After distilling your brand's core story, we will do a complete analysis of your current website to determine whether it's a series of tweaks, a re-design or a re-build. We'll make the necessary changes to get you on track.

Your website is the center of your brand's universe - social media pages are the satellite planets. Your site will be the home we design all content for first:

Website design or re-design:

  • Insuring that your website is aligned with your brand.
  • Designing the right aesthetics, navigation and content. 
  • Managing the user experience to maximize customer conversion.
  • Populating the site regularly with smart, informative written and visual content.
  • Performing daily and weekly maintenance.
  • Optimizing SEO, analytics and organic ranking.

 

 

 

Building your brand specific content

 

Our very own Content Production Team will bring you the best in visual content.

See our production work at KB Productions.

 

Marketing is impossible without intelligent content.

Content marketing should be at the forefront of your marketing efforts. Quality content is part of all forms of marketing:

  • Social media marketing: Building content that dovetails your social media strategy.
  • SEO: Search engines reward businesses that publish quality, consistent content.
  • PR: Successful PR strategies address issues readers care about.
  • PPC: For PPC to work, you need great content behind it.
  • Inbound marketing: Content is key to driving inbound traffic and leads.
  • Content strategy: Content strategy is part of most content marketing strategies.

Companies send out information all the time – it’s just that most of the time it’s not very relevant or valuable. That’s what makes intelligent content so important in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop…read… think… behave… differently. And they do. 

In short, we create relevant and valuable video, photo, graphic and written content that focuses on owning your market space, not renting it.

Instead of pitching your products or services, we deliver information that makes your customer more intelligent. The essence of this content strategy is the belief that if you deliver consistent, ongoing valuable information to customers, they ultimately reward you with their business and loyalty.

Creating valuable content for you:

  • Brand Stories
  • Relevant industry news
  • Press releases
  • Videos
  • Photography
  • Graphics